Posted by: Eric Lefevre-Ardant | August 14, 2009

Meet Parker, Product Manager

“I’m excited to start seeing product more frequently. Incremental development sure beats writing a PRD, throwing it over a wall, and hoping.”

Parker is an experienced product manager for one of the products in his company’s portfolio of commercially successful products. He’s deeply engaged in determining value and setting priorities for each iteration. Parker would like to understand how agile thinking moves into marketing, sales and product support.

Parker might not have time to attend the entire conference. However, he does not want to miss Panel: product owner or product manager or both?, a session introduced by Steve Johnson and Laureen Knudsen. And he will certainly listen to Jeff Sutherland and Igor Altman’s session Take No Prisoners: How a Venture Capital Group Does Scrum.

Does this story sound familiar to you? Parker is a persona, a fictional character used to focus parts of the conference. Come and meet like-minded participants at Agile 2009 Conference. And check out the top sessions at the conference for Parker.



  1. I’m hoping that Parker is interested in user experience–my concern is that product managers overlook UX.

    • Great comment Joe.

      What sessions on the UX stage would you recommend for Parker? One I can think of off the top of my head is Desiree Sy’s talk “Creating “Big Picture” Designs without Big Design”

      The session that Luke and I are doing “Beyond features: How to listen to your customers and learn what they really need” is going to present some UX tools that Parker can use.

      What else would you recommend?


  2. […] Parker, Product Manager […]

  3. He needs to go to Tom Illmensee’s session, “5 Users Every Friday.” Product managers need to get out of the office unless their teams have dedicated UXfolks on staff.


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