Posted by: Eric Lefevre-Ardant | July 4, 2009

Meet Padma, Struggling Product Owner

“I usually just furnish requirements to IT, I now find that I’m in a ‘product owner’ role. I’ve never worked so deeply in software development. How do I do a better job at this?”

Padma is a business stakeholder responsible customer service in her company. She relies on development for the the software she uses to manage the relationship with the company’s current and potential customers. She’s one of a number of business people in her company that have been pulled into a product ownership role in her company’s agile adoption. She’s got concerns about balancing her old job responsibilities with these new agile team responsibilities and doing a good job as a product owner at the same time.

Padma is very interested in Mike Cohn’s talk Prioritizing Your Product Backlog. A Business Value Focused Model for Story Identification & Prioritisation by Shane Hastie also sounds excellent to her.

Does this story sound familiar to you? Padma is a persona, a fictional character used to focus parts of the conference. Come and meet like-minded participants at Agile 2009 Conference. And check out all the sessions Padma is interested in.



  1. […] personas in the past on this blog (see Brooke the Business Executive, Rubin the Reluctant Agilist, Padma the Struggling Product Owner) and many more will come. Also, check out all the sessions by persona on the personas […]


%d bloggers like this: