Posted by: Eric Lefevre-Ardant | June 18, 2009

Meet Brooke, Business Executive

“I have peers telling me that adopting agile development is critical for my organization. How is agile different from the last process initiative we engaged in?”

Brooke is a VP in her organization. She’s been asked to investigate agile development. Brook has questions about why agile development is better and how her company should take on adopting and scaling up this approach. After reading a bit about agile, she’s found that “agile exposes organizational problems.” Does this mean that adopting agile will cause her more problems?

At Agile 2009, Brooke is considering attending the sessions Take No Prisoners: How a Venture Capital Group Does Scrum, by Jeff Sutherland and Igor Altman, and Adopting Agile in an FDA Regulated Environment with J.R. Jenks and Tim Hughes.

Does this story sound familiar to you? Brooke is a persona, a fictional character used to focus parts of the conference. Come and meet like-minded participants at Agile 2009 Conference. And checkout all the sessions Brooke is interested in.



  1. […] and Marcus a Program Manager. We have already detailed some personas in the past on this blog (see Brooke the Business Executive, Rubin the Reluctant Agilist, Padma the Struggling Product Owner) and many more will come. Also, […]

  2. […] Brooke, Business Executive […]


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